Job Details

Overview

Senior Social Media Advertising Strategist (Remote US)

This role is for a senior strategist focused on social media advertising, collaborating with a boutique agency to develop and execute paid media strategies, primarily for LinkedIn and other social platforms, with a growth-oriented, data-driven approach.

Responsibilities

• Oversee and lead a collection of social media accounts
• Serve as direct support to client contacts
• Weekly communication with vendors or operational partners to ensure alignment on tasks, quality, and improvements
• Build client strategies each quarter
• Create, maintain, and optimize budgets for paid media campaigns
• Provide fractional support for internal marketing within the agency
• Understand client positioning and unique value propositions
• Confirm lead routing is accurate within a CRM
• Maintain personal productivity and utilization
• Collaborate with the Associate Director to achieve internal and client goals
• Understand the value of programmatic campaigns
• Drive cross-sells, upsells, and referrals via client relationships
• Execute and optimize advertising campaigns within LinkedIn including ad copywriting, TAM development, and targeting to maximize ROI

What You Offer (Qualifications)

• 4+ years experience at a performance/digital marketing agency, with hands-on experience supporting B2B clients
• Deep expertise in paid social advertising campaigns, specifically LinkedIn Ads
• Understanding of LinkedIn Ad Units (e.g., conversation ads, document ads, CTV, and more)
• Proficiency with advertising platforms/tools such as LinkedIn Campaign Manager, Zoominfo, 6Sense, and others
• Ability to delegate to junior team members for joint success
• Strong understanding of paid principles: keyword research, ad copywriting, bid management, campaign optimization
• Ability to analyze campaign performance data using tools like Google Analytics/GA4, Excel, and other analytics platforms
• Ability to drive results and measure via OCT
• Experience with audience segmentation by tier, job title, etc.
• Proven success with mid-market or enterprise accounts
• Ability to translate and articulate strategy and tell stories with data
• Problem-solver with a curious, competitive mindset
• Always seeking opportunities to grow, learn, and share
• Strong time management to handle multiple projects simultaneously
• Quality-focused and passionate about advertising
• Willingness to travel to visit clients approximately once per year, as needed

What Success Looks Like

• Demonstrate core values in every interaction
• Manage approximately five mid-tier and enterprise accounts
• Meet/exceed department KPIs (client growth, goal attainment, NSMs, Client Satisfaction)
• Build client trust creating consistent renewals
• Cross-sell services aligned with client goals
• Clearly communicate results with client contacts and executives
• Make strong strategic decisions for accounts

Benefits

• Salary range: $85,000$95,000 USD annually, with potential for bonus eligibility; final salary varies by compensation practices, skills, and experience
• Medical, dental, vision, disability, and life insurance for you and your family, including a 100% employer-paid plan for you and 50% employer contribution for dependents
• Wellness and support benefits: mental health (Spring Health), Headspace, Omada PT, Carrott fertility support, Aaptiv virtual workouts, One Medical membership
• Time Off: Unlimited PTO (minimum 2 weeks), Paid Company Holidays, Your Birthday Off, End of Year Recharge (Dec 24Jan 1), Paid Parental Leave
• Financial: Traditional and Roth 401(k) with 3% company match
• Annual bonus based on tenure

Work Environment

Remote-first company; you can work from anywhere in the US, with optional office access in Irvine, CA. Global opportunities may be available where we have established operations; work authorization and residence requirements apply for global locations. This role operates 100% virtually from home; collaboration is through Zoom and Slack. You will need a laptop, access to essential software, reliable internet, and a professional background. Reasonable accommodations may be provided during the application process.

Additional Information

At Abe, People First is a core value. We are committed to diversity and inclusion. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.