Job Details

Overview

Directive Consulting is the performance marketing agency for SaaS and Tech companies. We use a proprietary marketing methodology focused on SQLs and Customers to deliver paid media, SEO, performance creative, and video strategies that help clients hit their SQL targets.

This role reports to the Associate Director and is a key member of the Paid Media team. The Paid Media Strategist works directly with enterprise clients, communicates results, creates custom strategies, and executes Paid Media deliverables. You will gain experience creating high-performing Paid strategies for enterprise SaaS businesses.

This role is listed internally as Account Strategist, Paid Media

Roles & Responsibilities

• Oversee and lead a collection of Paid Media accounts
• Serve as direct support to client contacts
• Weekly communication with vendors or operational partners to ensure alignment on tasks, quality, and improvements
• Drive referrals via client relationships and professional network
• Build strategies for clients each quarter
• Create, maintain, and optimize budgets for paid media campaigns across multiple channels
• Deeply understand client positioning and unique value propositions
• Confirm lead routing is accurate within a CRM
• Understand the value of Programmatic campaigns
• Responsible for personal productivity and utilization
• Work with the Associate Director to ensure internal and client goals are achieved
• Execute and optimize PPC campaigns across Google Ads, Facebook Ads, and LinkedIn Ads, focusing on keyword research, ad copywriting, and audience targeting to maximize ROI

What You Offer

• 3+ years experience at a performance/digital marketing agency
• Experience working with B2B SaaS/tech clients in an agency setting
• Deep expertise across paid search and paid social campaigns (e.g., Google Ads, Facebook Ads, LinkedIn Ads)
• Proficiency with advertising platforms and tools (Google Ads, Facebook Business Manager, LinkedIn Campaign Manager)
• Strong understanding of PPC principles (keyword research, ad copywriting, bid management, campaign optimization)
• Ability to analyze campaign performance data using tools like Google Analytics/GA4, Excel, or other analytics platforms
• Ability to drive results and measure via OCT
• Proven success with mid-market or enterprise accounts
• Unique perspective on how to drive value for SaaS
• Ability to translate and articulate strategy and tell stories with data
• Competitive and curious problem solver
• Always seeking opportunities to grow and share knowledge
• Ability to organize, prioritize, and manage multiple projects simultaneously
• Quality-focused and mindful of the impact of advertising
• Travel to visit clients approximately once per year, per client or as needed

What Success Looks Like

• Demonstrate core values in every interaction
• Effectively manage approximately five mid-tier and enterprise accounts
• Meet and exceed department OKRs (e.g., client growth and goal attainment)
• Build client trust and relationships that support consistent renewals
• Cross-sell services aligned with client goals
• Clearly communicate results with client contacts and executives
• Make exceptional decisions related to strategic direction for accounts

What We Offer

We have a set living wage at Directive. The annual base salary range for this position based in the United States is $70,000-$95,000 USD with potential for bonus eligibility. This salary range is an estimate and may vary based on compensation practices, skills, and depth of experience.

Medical, dental, and vision plans, and life insurance coverage for you and your family, with a 100% employer-paid plan for you and a 50% employer contribution for dependents.

Benefits to Support the Whole Person:

Mental health support via Spring Health and access to Headspace; Gympass; Unlimited PTO (2-week minimum), paid company holidays, your birthday off, End of Year Recharge (Dec 24 Jan 1), paid parental leave.

Traditional and Roth 401(k) with a 3% company match; Annual bonus based on tenure; Anniversary trip to Newport Beach, CA with peers and leadership.

Work Environment

As a remote-first company, you can work from anywhere in the US, with the option to use our offices in Irvine, CA. We may accommodate global opportunities where we have established operations (Canada, UK, Australia) where work authorization and residency are in place.

This role can operate 100% virtually from your home office. We collaborate via Zoom and Slack. You will need a laptop (PC or Mac), relevant software, and access to internet with a professional background. You may be required to remain stationary for extended periods and must be able to interpret written and verbal communication.

Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions. If you require accommodations in applying, email ...@directiveconsulting.com.

Additional Information

Directives core value is People First. We are committed to a diverse and inclusive culture in the digital landscape. All qualified applicants will receive consideration for employment regardless of race, color, religion, sex, national origin, age, disability, or veteran status.